A leading plus size lingerie specialist Panache commissioned Leopold to formulate a campaign concept and execution for a new line to be launched for the Spring/Summer 2013 season.
Given the range name of ‘Sculptresse’ the first objective was to produce a logotype that reflected the shapely nature of the product pieces.
Leopold then proposed a campaign around iconic poses, bold, striking props and coloured backgrounds.
A central lighting vignette was then utilised to complete the final ‘pin up’ style.
Classic simple fonts were chosen to enhance the quality of the production as a whole.
Photography by Guy Farrow
“Leopold impressed us from the beginning with both their understanding of our brand and the brief presented to them.
Throughout the project they displayed their professionalism and dedication, and worked extremely well with all of our team, including our model, Robyn Lawley
We were delighted with the finished product, and the fact that it was picked up by national press is a testament to their creativity and capabilities. The shoot went on to become a major part of the campaign to launch our new brand and undoubtedly assisted in the very successful launch of the product.“ Head of Marketing / PANACHE Lingerie Ltd