Ibis initially approached the experiential marketing company, Marmaduke & Co, to create a new concept for their food and beverage offering.
Leopold we’re commissioned to design the brand by firstly instigating creative workshops involving key decision makers within Ibis.
The findings from the workshops formed the basis of the concept which was very much centred around a world view and the brand being understood by customers from around the globe.
The winning concept, Fogg’s, was originally implemented in London, and has since rolled out across the UK. Drawing inspiration from the adventures of Phileas Fogg, it taps into the hotel’s international footprint, and celebrates the world of travel.