Leopold were commissioned to refresh
the layout style of the CAT Product and
Marketing guides for 2013.
Aimed at the European sales teams an
editorial, eclectic and design savvy approach
was maintained throughout.
Using textured board, graph paper, borders
and full bleed imagery each template forms
the section styles per product range.
Every range had its own photo shoot
imagery provided which was layed out
to communicate a coherant campaign style.
Also required were layouts that illustrated
advertising applications across all media types.
This included outdoor, press advertising
and digital.