Leopold Limited

Leopold were commissioned to refresh the layout style of the CAT Product and Marketing guides for 2013.

Aimed at the European sales teams an editorial, eclectic and design savvy approach was maintained throughout.

Using textured board, graph paper, borders and full bleed imagery each template forms the section styles per product range.

Every range had its own photo shoot imagery provided which was layed out to communicate a coherant campaign style.

Also required were layouts that illustrated advertising applications across all media types.

This included outdoor, press advertising and digital.